Hi, my name is Steve. I'm a designer.
These are my client projects.



INDIVIDUAL CONTRIBUTIONS


Managed client relationship; planned, managed, and conducted human-centered design research in Ghana; synthesized findings into design themes and use cases; currently leading user testing and refinement of design solutions and developing communication materials to support client pitch for funding and strategic partnerships.

COLLABORATORS


Elliott Williams
James Liu




AFRICA AID


Unlike in the United States, doctors in Ghana and Liberia might be hundreds of miles away from the nearest specialist. By providing free phone calls between physicians and a doctor directory service to help them find each other, Africa Aid believes MDNet can significantly increase the efficacy of medicine in Africa and help save lives.

STRATEGY & DESIGN

We designed a print doctor directory and distribution model that leverages Africa Aid’s strategic African partners, and we’re currently refining a novel text message-based doctor directory service concept that aligns with Africa Aid’s operational and aspirational goals.

The impact of this project, however, has turned out to be greater than just designing for underserved needs of doctors in Africa; we’re informing necessary organizational change that will be critical to the long-term success of Africa Aid.

RESEARCH

We conducted human-centered design research and service usability studies in Ghana, including interviews and observations in medical settings ranging from metropolitan teaching hospitals to remote rural clinics with only one doctor.

We identified many opportunities to improve the user experience of MDNet's existing services and revealed underserved needs with regard to consultations and patient referrals. Through analogous situations, we revealed important values to preserve in our designs. For example, doctors take pride in expanding their personal networks; this happens through shared experiences, starting with medical school and continuing to grow through shared patients, events, and other encounters.

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ABOUT AFRICA AID

Africa Aid is a San Francisco-based nonprofit that builds high-impact, low-cost programs and technology solutions in Africa through design-led research, innovation, and strategic partnerships. Africa Aid provides a free mobile service, MDNet, that connects all doctors in Ghana and Liberia.



CLIENT PROJECTS



ALCATEL-LUCENT + UPMC
AFRICA AID
GLAXO SMITH KLINE
GE HEALTHCARE + UPMC
MICROSOFT + MOTOROLA