Hi, my name is Steve. I'm a designer.
These are my client projects.



INDIVIDUAL CONTRIBUTIONS


Managed client relationship; developed typologies and synthesized insights; prototyped service concept; benchmarked existing health management products and services; developed personas & scenarios to communicate value; produced communication materials for client.

COLLABORATORS


Elliott Williams




GLAXO SMITH KLINE (GSK)


Many large corporations provide free influenza vaccines to their 10,000+ employees yet still experience low vaccination rates despite their best efforts. GSK hired us to design a service that would add value to their current flu vaccine offerings and support these corporations as they strive to improve employee vaccination rates.

Download my article featured in Touchpoint: The Journal of Service Design Volume 2 Issue 1, May 2010

STRATEGY & DESIGN

We developed a web-centered health management service called Ginger that connects health touchpoints and wellness activities, including annual vaccination, in a meaningful, actionable, and social way. Employers could provide Ginger as a part of their benefits package and encourage employees to manage their health and the health of their families.

Along with a videosketch demonstrating value to support our client’s internal pitch for buy-in, we provided GSK with a strategic plan to validate the service concept with key stakeholders and develop a prototype to compel potential strategic partners.

RESEARCH

We organized an integration workshop with our client to build a shared understanding of the territory and facilitate problem-finding. The results helped us reframe existing research and synthesize new insights and typologies.

Additional inquiries and empathic research helped us uncover latent and unmet needs that formed the foundation of our argument: that perceived lack of need was a compelling factor that kept people from getting the flu shot, and that neither improvements in the experience nor additional marketing campaigns alone would compel them otherwise.

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ABOUT GLAXO SMITH KLINE

GlaxoSmithKline (GSK) is the world’s second largest research-based pharmaceutical company, most recently noted for supplying nearly 450 million doses of the H1N1 vaccine around the globe.



CLIENT PROJECTS



ALCATEL-LUCENT + UPMC
AFRICA AID
GLAXO SMITH KLINE
GE HEALTHCARE + UPMC
MICROSOFT + MOTOROLA