About
Design, research, product strategy, social impact.
Formerly @Airbnb, @Frog, and…
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"love to" – Two innocent little words that will radically transform any connection with a stranger... or perhaps even with someone you thought you…
"love to" – Two innocent little words that will radically transform any connection with a stranger... or perhaps even with someone you thought you…
Liked by Steve Selzer
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This is an amazing opportunity! If you are passionate about tackling streaming data flow challenges, you would love this role, plus Databricks has an…
This is an amazing opportunity! If you are passionate about tackling streaming data flow challenges, you would love this role, plus Databricks has an…
Liked by Steve Selzer
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For consumer products, the rubber hits the road at retention. While running growth at Snap Inc. and as an investor Andreessen Horowitz, I've seen up…
For consumer products, the rubber hits the road at retention. While running growth at Snap Inc. and as an investor Andreessen Horowitz, I've seen up…
Liked by Steve Selzer
Experience
Education
Publications
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The Fiction of No Friction: Thoughts on the Future of Human-Centered Design
Medium.com
Last year saw the continued rise of the “on-demand economy”, and with it the promise of convenience, ease, and a life free of friction. In the decade ahead we’ll witness the growth of automation — from Amazon’s warehouses to Uber’s self-driving vehicles — and for many of us this life of convenience will increasingly become the norm.
But this article isn’t about removing friction; I’m here to urge us all to design it back in. -
Human-Centered Design: Why Empathy Isn’t Enough
Medium.com
As a designer I’ve spent the last decade translating human needs and desires into experiences that fulfill them, and I’m convinced : the human-centered design process demands more than just empathy with others; it requires a deep understanding of our own selves.
Practitioners of human-centered design focus on the importance of empathizing with others and removing our own bias when evaluating their needs. After all, we often find ourselves designing for people who are quite different from…As a designer I’ve spent the last decade translating human needs and desires into experiences that fulfill them, and I’m convinced : the human-centered design process demands more than just empathy with others; it requires a deep understanding of our own selves.
Practitioners of human-centered design focus on the importance of empathizing with others and removing our own bias when evaluating their needs. After all, we often find ourselves designing for people who are quite different from us, with different needs, desires, and underlying value systems. -
A Designer’s Guide to Gift Giving
Medium.com
The best gift I’ve ever given was a 1940s Parker 51 fountain pen. It was a birthday present to my best friend Taylor, a PhD student with a professorial look — round tortoise shell spectacles, elbow-patched blazer, leather briefcase and loafers. The pen not only rounds out his look, it’s one of his favorite gifts of all time.
I haven’t always been a great “gifter.” For years I’d struggled to give great gifts because I was paralyzed by indecision, constraints, or lack of…The best gift I’ve ever given was a 1940s Parker 51 fountain pen. It was a birthday present to my best friend Taylor, a PhD student with a professorial look — round tortoise shell spectacles, elbow-patched blazer, leather briefcase and loafers. The pen not only rounds out his look, it’s one of his favorite gifts of all time.
I haven’t always been a great “gifter.” For years I’d struggled to give great gifts because I was paralyzed by indecision, constraints, or lack of inspiration — until I discovered five principles to guide me. Follow all five principles and you’ll give the perfect gift. But there’s just one absolutely essential principle that you have to follow to give a great gift, and it turns out it’s also the easiest. -
Designing a Service Design Curriculum
Touchpoint: The Journal of Service Design
The past decade has been witness to incremental development
within the emerging practice of service design, as indicated
by an increase in the number of service design organisations
and academic programs around the world. As the practice
grows, however, so has the desire to investigate fundamental
questions. Many have weighed in on the emergent discussions,
with varying points of view, on such questions as: who is
a service designer? How is service design different…The past decade has been witness to incremental development
within the emerging practice of service design, as indicated
by an increase in the number of service design organisations
and academic programs around the world. As the practice
grows, however, so has the desire to investigate fundamental
questions. Many have weighed in on the emergent discussions,
with varying points of view, on such questions as: who is
a service designer? How is service design different from
interaction design or other design practices? What are the core
competencies of service designers?
To effectively prepare service designers, it is essential that educators and practitioners reach a shared understanding of
these fundamental components. There is a need to further systematise, connect and establish a consistent curriculum
about the ‘what’ and ‘why’ in addition to the ‘how’ of the practice. Both industry and academia are grappling with creating appropriate courses of study for the practice, with attempts to determine and collect the body of knowledge for preparation of practitioners. By
reflecting on our experience in teaching two courses of Designing for Service in the Autumn of 2009 at Carnegie Mellon University, we hope to contribute to the conversation. In sharing our conceptual
framework, goals, structure and By Renna Al-Yassini, Miso Kim and Steve Selzer outcomes of our curriculum, we attempt to explain why the marriage of design theory and practice was especially helpful in teaching students to design for service.Other authorsSee publication
Patents
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DIGITAL PATHOLOGY SYSTEM
Issued United States 8,463,741
A digital pathology system has a central workflow server hosting digital pathology application services and supporting one or more pathology workstations. The digital pathology system may include one or more image servers, providing digital images of sample specimen slides that are associated with medical cases. Residing at and executing on each pathology workstation is a digital pathology application client, which is the counterpart of digital pathology application services at the central…
A digital pathology system has a central workflow server hosting digital pathology application services and supporting one or more pathology workstations. The digital pathology system may include one or more image servers, providing digital images of sample specimen slides that are associated with medical cases. Residing at and executing on each pathology workstation is a digital pathology application client, which is the counterpart of digital pathology application services at the central workflow server. The combination of digital pathology application services at the central workflow server and digital pathology application client at each pathology workstation support a pathology workflow software module and a slide viewer software module. The present disclosure also describes a method of operation and/or use of the digital pathology system.
Other inventorsSee patent
Projects
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Cisco Internet of Everything Academy
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As the Internet of Everything economy takes shape, how will we ensure that our global workforce has the right skills and education to help build and realize a world of intelligent connected products and services. A team of frog strategists, designers, and technologists tackled this challenge to create an Internet of Everything Academy (IoEA) for Cisco. The frog team conducted synthesized market research, design research, and our expertise in IoE + design thinking to create the vision, strategy,…
As the Internet of Everything economy takes shape, how will we ensure that our global workforce has the right skills and education to help build and realize a world of intelligent connected products and services. A team of frog strategists, designers, and technologists tackled this challenge to create an Internet of Everything Academy (IoEA) for Cisco. The frog team conducted synthesized market research, design research, and our expertise in IoE + design thinking to create the vision, strategy, and curriculum model for IoEA. Thank you to Cisco CSR and Net Academy teams for the opportunity.
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